Dislike Of 'Big Pharma' Reaches A New Level

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For years, polls have told us that Americans view pharmaceutical companies as a bunch of price-gouging scoundrels. Now, a Kaiser Family Foundation survey suggests this attitude has begun to color the way consumers view the companies’ products and services.

In the poll, 78 percent of adults concede that prescription drugs developed during the past 20 years have exerted a “positive impact” on Americans’ health and quality of life.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in