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Discover Financial Services has selected WPP Group’s MediaCom to handle approximately $90 million in buying and planning duties after a review, the client has confirmed.
Publicis Groupe’s Starcom was the incumbent, but did not defend because of a conflict with its $250 million Bank of America account, per sources. Starcom won BofA in March following a review.
MediaCom president Barbara Cipolla said, “Our selection by Discover Card as their media investment partner speaks to MediaCom’s reinvigoration as a fully integrated agency across all media disciplines and all of our offices.
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