DirecTV Asks Consumers to 'Rethink TV'

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NEW YORK Omnicom Group’s BBDO has launched a new campaign for DirectTV that steps away from the installer character who visits consumers’ homes and concentrates more on the difference between the client and its competitors, the company said.

In a pre-game Super Bowl spot that broke on Sunday, a man is shown from childhood to old age against the backdrop of different eras of his television watching.

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