DiJulio in Solo Control to Develop A Singular Creative Voice at EPB

Tom DiJulio is taking over the creative reins at Earle Palmer Brown’s headquarters in Bethesda, Md., after sharing command with co-creative director Lori Roberts.
Roberts has relocated to New York, where she is freelancing for agencies, including Grey Advertis-ing, according to former colleagues. Roberts could not be reached for comment at press time.
Originally from Seattle, the 38-year-old DiJulio has been overseeing all the direct response creative assignments as well as other projects at the agency. He is now responsible for EPB’s entire output.
“It’s a terrific challenge,” the creative director said of his new status. “I very much enjoyed working with Lori and hated to see her go. But we’re at a point right now where we can redefine the creative and give it a singular voice it hasn’t had in the past.”
DiJulio previously spent seven years at Trahan, Burden & Charles in Baltimore, where he helped build the direct response division. Before that, DiJulio was at Hill, Holliday, Connors, Cosmopulos in Boston.
He told Adweek there would be no dramatic changes in the agency’s creative product, and that management was happy with the general direction of the work. DiJulio is part of a relatively new regime at EPB that includes general manager Michael Rowland.
Officials at the agency also said they would be bolstering the creative department with a few hires in the coming months.