Digitas Wins More Business From Saab

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BOSTON Independent Digitas has increased its Saab cache, winning the automaker’s $2 million direct marketing business following a review, the client has confirmed.

The Boston-based shop bested three Interpublic Group agencies in the competition: Hill, Holliday, Connors, Cosmopulous in New York, Mullen in Wenham, Mass., and Draft in Chicago, sources said.

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