Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Digitas today reported big increases in sales and profits, thanks to existing clients increasing their spending on digital marketing initiatives and new clients.
The Boston-based agency group, which includes Modem Media, said fee revenue for the fourth quarter was $87 million, up 23 percent from the year-ago quarter. Net income was $10.7 million, 11 cents per share, a 40 percent increase from the same period in 2004.
Digitas CEO David Kenny told financial analysts in a conference call that the agency was less dependent on its three largest clients—General Motors, Delta Air Lines and American Express—due to increased business from smaller accounts and new business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in