Digitas Opens High-Tech Marketing Lab

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Digitas is looking to take campaign research and testing to a new level with its Multi-Channel Marketing Automation Lab,

The facility, which has opened in the agency’s San Francisco office, uses state-of-the-art technology to help clients develop, test and fine-tune multichannel marketing campaigns.

Through the lab, clients of the Boston agency can work with shop staff to build and refine marketing solutions across multiple media.

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