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The “Small Business Saturday” campaign Digitas and Crispin Porter + Bogusky created with American Express has been named the top winner the first-ever Facebook Studio Awards, topping more than 1,000 submissions Facebook received.
While Small Business Saturday launched in late 2010, the six-member judging panel chose to award the work top honors because of its sustained momentum, said Young & Rubicam’s global CEO David Sable, who served as a judge.
“When we looked at it, we said, 'You know what, this is really the inspiring campaign because this campaign has legs.
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