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NEW YORK Digitas’ director of emerging media platforms Greg Verdino is leaving the agency to join new-media startup Crayon.

Verdino, 38, will join the new agency set up by industry consultant Joseph Jaffe to help brands navigate emerging channels like virtual worlds. The nine-person shop boasts Coke as a client, helping the soft-drink giant conceive its “Virtual Thirst” Second Life effort that invites users to design virtual vending machines.

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