Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Digitas on Tuesday announced its first layoffs since the agency made its initial public offering a year ago.
The shop said it cut about 3% of its staff — 65 people — in an effort to save $5-7 million this year and $8-10 million in subsequent years. Expected real estate expansion in the shop’s Boston headquarters and its New York office has also been halted. Digitas expects to take a one-time charge of $8-12 million in the second quarter of 2001 as a result of these actions.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in