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Digitas is among seven agencies vying for an estimated $20 million assignment from the Six Continents Hotels chain.
Based in London, Six Continents is seeking a shop to work on global relationship and direct marketing for efforts touting its Priority Club Worldwide offering.
Incumbent Draft in Chicago is defending against Boston-based Digitas, as well as Fallon, Minneapolis; Wunderman, New York; the Zimmerman Agency, Tallahassee, Fla.; Campbell-Ewald, Warren, Mich.; and BBDO’s office in Atlanta, sources said.
A Six Continents representative had previously confirmed the review but declined to identify contenders.
Presentations are set for this week, and a decision is expected in October.
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