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NEW YORK Digitas took another step in its global expansion plan today, agreeing to acquire French Web agency Business Interactif.
The pending acquisition, worth approximately $182 million, will lead to the creation of Digitas France, adding to the agency’s footprint in Europe and bringing it a presence in Tokyo and Shanghai. (Digitas also has an office in London. The company is based in Boston.)
Publicis Groupe has made the global expansion of Digitas a key goal since acquiring the agency in December for $1.3
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