Diet Coke Debuts 3 New Spots

Two Foote, Cone & Belding ads for Diet Coke and one for Diet Coke with Lemon broke on Saturday during TNT’s Diet Coke Movie Fest. They continue the tagline, “Do what feels good.” One shows a man and a woman mouthing lines to Casablanca; another shows a man jumping off a hotel balcony into a pool. The ads will also run on TBS.