Dieste, Radiate Debut Spice Unit

Omnicom shops Dieste Harmel & Partners in Dallas and The Radiate Group in Boca Raton, Fla., said last week that they have launched a promotions venture called Spice Marketing. Dallas-based Spice will be run by Bill Cashman as general manager and Victor Arroyo as director of business development. Cashman formerly was Pizza Hut’s director of Hispanic marketing, while Arroyo had been director of promotions at Dieste. Dieste is a full-service shop; Radiate does event marketing and customer-relationship work.