Dieste, Castor Vie In Final Shootout For U.S. Pro Soccer

Major League Soccer has narrowed its search for a Hispanic agency to Dieste & Partners in Dallas and Castor Advertising in New York.
A client representative said both finalists have been asked to “enhance per our direction” creative work previously presented, and to develop a strategic plan for reaching the diverse sub-populations of the U.S. Hispanic market.
Major League Soccer hopes to meet with the two shops “as soon as possible” to hear presentations. Billings are undisclosed. A decision is expected in December.
Left behind in the review were Cardenas/Fernandez & Associates in Chicago and New York agencies The Bravo Group and Vidal, Reynardus & Moya.
–Katy Eckmann