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Henkel’s Dial Complete is launching an effort that centers on an online video contest, via YouTube, where contestants submit their most creative take on hand washing.
The effort, dubbed “Campaign for Clean Hands,” includes a contest for those under 18 and a Web site, Campaignforcleanhands.com, both launching in September. The home page features games, puzzles, a hand washing chart and other interactive features used to promote the brand.
As 2008 is an election year, Dial chose to incorporate the theme into its contest.
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