Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PHOENIX, ARIZ. – The Dial Corp. is launching its first music marketing program this summer with its Tone Soap business. The company will sponsor the Beach Boys in 23 markets. Along with the sponsorship, consumers will receive a $3 discount in all concert markets with proof of purchase from Tone soap multi-pack products. A cruise aboard Premier Cruise Lines will be part of a sweepstakes in each of the markets.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in