You’re Good for a Pro-Forma Headline, Charlie Brown!

CNN Money and Washington Post among outlets that seized the opportunity

The Washington Post went with “You’re a Good Canadian, Charlie Brown: $345 Million Deal Looks Like a Smart Move for ‘Peanuts.’” L.A. Biz opted for “Good Grief! Peanuts and Strawberry Shortcake Sell for $345 Million.

But for Fishbowl’s money, the best such headline belonged to CNN Money reporter Aaron Smith:

The buyer is DHX Media Ltd., a company based in Halifax, Nova Scotia. The sellers, Iconix Brand Group Inc., owned a majority share of 80% in Peanuts Worldwide LLC (the Schultz family will retain its current 20% stake). From the north side of the 49th parallel, CBC reporter Jessica Wong took measure of why so many great kids TV shows are produced out of Canada, with Peanuts and Strawberry Shortcake episodes of the future set to be added to that stream:

“We really don’t acknowledge enough our incredible children’s industry, which has developed in a very competitive global market,” said Charles Falzon, a TV industry veteran and dean of Ryerson University’s faculty of communication and design in Toronto.

“Shows are not great because they’re Canadian,” Falzon noted. “They’re great because Canadian companies have developed a reputation as excellent custodians: managing kids’ content with integrity, remaining connected with the audience and respecting the creator and the creative process.”

Other brands owned and managed by DHX Media include Inspector Gadget, Teletubbies, Caillou and Yo Gabba Gabba. The sale announcement caps a news trail first reported exclusively by Reuters in late January.