DeVito/Verdi Wins Sports Authority

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CHICAGO The Sports Authority has tapped independent DeVito/Verdi as lead agency on its $35 million account after a six-month review, the client has confirmed.

The New York shop will handle advertising, promotions, media and nontraditional marketing for the Englewood, Colo., company, and will have input on all aspects of its advertising, from print and broadcast to collateral and online.

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