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NEW YORK — MCI has introduced a new phone service offering unlimited nationwide calling for a monthly flat rate that it has branded “The Neighborhood.”
A campaign from one of its creative agencies, Deutsch in New York, breaks today in print and broadcast media. A two-page print ad in USA Today asks, “Does ‘I love you’ mean more during peak hours?” Other publications that will carry the ads include Entertainment Weekly, People, Time and Sports Illustrated.
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