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Deutsch New York
The Interpublic Group shop will present a strategy that presumes a broad but overwhelmingly female demographic whose weight-loss goals vary, from people who are obese to potential members recovering from surgery who must make dietary adjustments to new moms having trouble getting rid of those last 10-12 pounds from pregnancy. Leading the effort: gm Val DiFebo, ecd Kathy Delaney, chief strategy officer Cheryl Greene, iDeutsch and directDeutsch director Fred Rubin, director of customer and data strategy Bobbi Casey Howell and chief media officer Peter Gardiner.
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