Deutsch Ends Pursuit of $25 Mil. Quiznos

NEW YORK Deutsch has pulled out of the $25 million Quiznos review, the client confirmed. That leaves independents Wieden + Kennedy in Portland, Ore., WongDoody in Los Angeles, The Romann Group and incumbent Cliff Freeman and Partners, both in New York, and the Interpublic Group’s The Martin Agency in Richmond, Va.

A Deutsch executive in New York declined to comment on the reason for the agency’s withdrawal.

Media contenders remain the same: the incumbent, IPG’s Initiative Media, Camelot Communications in Dallas and Media Head in New York.

For public relations, Quiznos uses WPP Group’s OgilvyPR in Denver and for point-of-purchase ads IPG’s Zipatoni in St. Louis.

Client rep Stacie Lange said the client has not yet decided whether to go with one integrated agency or to keep the specialty agencies such as OgilvyPR and Zipatoni.

Cliff Freeman has handled the $25 million account since 1999. Executives at the Denver-based client put the account up for review in June, citing a need for fresh strategies and creative ideas.

Lange said the company plans to have its agency partners selected by mid-September.