Deutsch Bows Out

NEW YORK–Deutsch has withdrawn from the creative advertising review for the estimated $30-40 million Universal Studios’ theme parks account, an agency representative confirmed.

“We’ve had a strong first half of the year and given the current client workload, we’ve decided to withdraw from the Universal review,” said Vonda LePage of Deutsch.

Client representative Jim Yeager declined to comment.

The New York shop has won several pieces of business so far this year, including media buying and planning duties for Revlon as well as creative duties on its Almay brand; Verizon Super Pages and, most recently, Pfizer-Pharmacia’s valdecoxib pain drug.

The Orlando, Fla.-based client is seeking an agency to handle the theme parks business in both Los Angeles and Orlando. The latter city’s assignment would include additional components such as hotels and the CityWalk entertainment district, sources said.

The remaining five contenders are McKinney & Silver in Raleigh, N.C., The Martin Agency in Richmond, Va., The Richards Group in Dallas, Doner in Southfield, Mich., and davidandgoliath in Los Angeles.

Media planning and buying is handled by DDB in Los Angeles and is unaffected by the review, sources said.