Detroit's Furniture Express Steps Up to SMZ

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CHICAGO Furniture Express has tapped Simons Michelson Zieve to handle its advertising account after a review of undisclosed agencies.

“In the past we’ve worked with smaller ad agencies, but as our business grew we knew we wanted to go to an agency with more depth of service and retail experience,” said Bob Berman, president of the Detroit-area chain, in a statement.

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