Detroit’s Furniture Express Steps Up to SMZ

CHICAGO Furniture Express has tapped Simons Michelson Zieve to handle its advertising account after a review of undisclosed agencies.

“In the past we’ve worked with smaller ad agencies, but as our business grew we knew we wanted to go to an agency with more depth of service and retail experience,” said Bob Berman, president of the Detroit-area chain, in a statement. “We needed an agency with a proven track record for helping businesses like ours grow.”

The Troy, Mich., agency will develop television, print and radio advertising for Furniture Express. The campaign, which is expected to break in mid-summer, will highlight the chain’s value and customer service, according to agency officials.

Billings for the business were not disclosed.