Detroit Looks Ahead to Super Bowl 2006

CHICAGO This year’s Super Bowl hasn’t even begun, but Detroit’s Tourism Economic Development Council is launching a campaign to build excitement for next year’s game, which is scheduled to take place in the Motor City.

Local TV and radio stations on Thursday will participate in two advertising roadblocks (one at 7:55 a.m. and one at 5:58 p.m.) to launch the “The world is coming—Get in the game” campaign.

The effort, devised by Detroit PR shop Lovio George, is designed to raise awareness not only of next year’s Super Bowl, but of Major League Baseball’s All-Star Game and other events such as the NCAA Final Four tournament in 2009, said Steve Hamp, chairman of the council’s Image Development Tourism Action Group.

“‘The world is coming—Get in the game’ campaign has been developed to maximize the spectacular opportunities we have at our doorstep,” Hamp said in a statement. “Despite these incredible wins, Detroit suffers from a national image problem that we have to address from the inside out if we are to be successful with these and other events that we hope to attract.”

The public service effort, which will also include local events around the metropolitan area, is backed by local corporate donations and government funding.

So far, the Detroit Metro Convention & Visitors Bureau, Super Bowl Host Committee, Major League Baseball’s All-Star Committee, the City of Detroit, Detroit Renaissance, Detroit Regional Chamber, Wayne County and Semcog have contributed money or other forms of support.