Design Factory, Schwartz Form Alliance in Florida

A strategic alliance between The Design Factory and Mark Schwartz & Company has, in effect, created a new advertising agency.

The partnership fuses Design Factory chief executive officer Louis Pecci’s creative talent with Mark Schwartz’s strategic media-buying experience.

“Mark’s expertise adds tremendous depth to our media-buying capabilities for our clients,” said Pecci, chief executive officer of Design Factory in Jacksonville, Fla.

Schwartz, a radio industry executive with more than 30 years experience in the Tucson, Ariz., Oklahoma City and Boston markets, founded his company to work with media outlets in and around Jacksonville and the rest of Florida.