DePinto Rejoins 7-Eleven as CEO

DALLAS Just seven months after leaving 7-Eleven to become president of video game retailer GameStop, Joseph M. DePinto is returning as president and CEO under the convenience store chain’s new ownership.

DePinto, 43, will replace Jim Keyes, who is retiring. DePinto will report to Toshifumi Suzuki, chairman and CEO of 7-Eleven Japan. Earlier this month, 7-Eleven Japan acquired 100 percent of Dallas-based 7-Eleven.

“He knows our business and strategies well, and we are pleased that he is returning to 7-Eleven,” said Suzuki, who has served as temporary CEO pending DePinto’s arrival.

DePinto’s return comes four months after the company completed an advertising account review that led to a new arrangement with incumbent Tracy-Locke of Dallas and its Omnicom Group partners. The company spends an estimated $40 million on advertising. CMO Doug Foster launched the review when DePinto was still on board as 7-Eleven’s vice president of operations.

Before joining GameStop in March, DePinto was senior vice president and COO of Thornton Quick Cafe & Market. He began his career at PepsiCo, where he held a number of executive positions. PepsiCo is a TracyLocke client, serviced from the agency’s Wilton, Conn., offices.