Denver Client Leaves Minneapolis Agency

CHICAGO Seeking a more “flexible” agency mix, Orange Glo has split with Campbell Mithun.

The Minneapolis agency of the Interpublic Group picked up the estimated $30-40 million creative and media business last February. The client, which does a considerable amount of direct-response TV, no longer wants a lead agency that concentrates on traditional advertising, said Kirsten Nordstrom, the Denver-based company’s marketing director.

“What we’re looking for is to be more flexible to work with multiple agencies on a hybrid of direct and traditional advertising,” Nordstrom said. She said spending levels are not expected to change.

The company, whose brands include Orange Clean, Kaboom and OxiClean, has also been working with Respond2 in Portland, Ore., and CRTV in Seattle, Nordstrom said.