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DETROIT Can you say “multifunctional peripherals” in ad copy and make it work? Doubt it.
Sharp’s campaign for its new MX series of copiers skirts the office-geek speak with a simple tagline, “Work without limits,” to let the buyer know that this unit can surf the Web and deliver copies of a report from any network to which it is connected.
The campaign, via DentsuNext, New York, formerly Colby & Partners, breaks Friday with national cable buys including CNN, CNBC, the History Channel and Fox Sports.
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