Denny's Looks to Trim Roster

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A desire to pare the number of agencies and design shops it works with has led Denny’s to review its $50 million account, according to the consultant overseeing the contest.

The Spartanburg, S.C.-based division of Advantica Restaurant Group now works with about 11 agencies on different aspects of its business, including media, which is included in the review.

“Where the configuration ends up is part of the [review] process,” said Jeff Tritt of consultancy Rojek Cutcher Group in Cleveland.

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