Denny's Campaign Makes Food the Star

Denny’s latest ad campaign dumps Kermit the Frog and Miss Piggy for an approach intended to combat the public’s less-than-stellar perception of the sit-down chain.

The national effort breaks today and is the first from Publicis in Mid Amer ica since it won the account in July. A 30-second spot and radio ads portray Denny’s as a relaxing place to get quality food, a response to what agency president/creative Ted Barton said was the client’s image of inconsistent quality and negative experiences.

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