Denny’s Pork Ploy: Not So New

Now that Western civilization has had 24 hours to acclimate itself to the coming of Denny’s limited-time menu devoted to bacon (the full name, in case you missed it, is: “Baconalia! A Celebration of Bacon”), everyone from vegans to public health watchdogs have had time to decry the imminent arrival of bacon-overloaded entrees at the family feedbag chain, including a Bacon Meatloaf (baked with bacon and topped with more bacon) and a Maple Bacon Sundae (that’s right: bacon and vanilla ice cream). “No longer relegated to a side dish,” proclaims the release from Denny’s corporate, “bacon is now front and center.”

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.