Democratic Interest Group Launches Agency Review

A Democratic interest group called the Media Fund, which is dedicated to defeating President Bush in November, is talking to shops about preparing an issue ad campaign to air in 17 battleground states.

Headed by Harold Ickes, deputy chief of staff during Bill Clinton’s first term, the group has raised $3 million so far, according to the Internal Revenue Service, and has a goal of stockpiling $80 million. Sources said the Media Fund has reached out to Berlin Cameron/Red Cell, New York; Goodby, Silverstein & Partners, San Francisco; and Wieden + Kennedy, Portland, Ore., among others.

Goodby co-chairman and partner Jeff Goodby said he had been ap-proached by the group. “I want to find the time and energy to do this,” said Goodby, who prepared work for a similar Democratic push during the 2002 midterm elections, although that effort never got off the ground.

“Whenever you do these things, there are a lot of people involved and a lot of money to be raised, and the ball doesn’t always make it from your club to the hole,” Goodby said.

Executives at Wieden and Berlin Cameron did not return calls.

Jim Jordan, a Media Fund representative, confirmed that the group was talking to agencies but declined to name them. He said an ad campaign would start in the spring in states such as Pennsylvania, Michigan, Florida and Ohio.

“We are looking for effective, compelling advertising that will alter the political climate in this country,” Jordan said.