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Two finalists have emerged in the review for Delta Queen’s $5-8 million account.
Vying for the business are Fitzgerald + Co. in Atlanta and Mullen in Pittsburgh.
The Miami-based riverboat cruise operator, a subsidiary of American Classic Voyages, eliminated McKinney & Silver, Raleigh, N.C.; The Zimmerman Agency, Tallahassee, Fla.; Eisner Communications, Baltimore; and Korey, Kay & Partners and Pedone & Partners, both in New York. Incumbent Peter A. Mayer Advertising in New Orleans did not defend.
“We had a ton of solicitations—I’ve never gotten so many packages,” said client vice president of marketing Scott McGinnis.
A decision is expected before Labor Day.
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