Last week, just as computer giant Dell announced that its $4.5 billion advertising account would go to WPP, Mother, the brand’s always-clever New York agency, released a spot showing old computers being smashed to bits, set to a musical version of “Que Sera, Sera” so mournful that it could almost be “The Party’s Over.” Coincidence?
I’m joking, of course, and as with many agency/client relationships these days, Mother is on retainer or contract (no one will say which) and will keep some of the consumer biz, at least for a while.
The spot, called “Out With the Old,” introducing the XPS One, is a cold, arty surprise.
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