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CHICAGO Malone Advertising has been awarded media planning and buying for John Deere’s national dealer network, the agency said.
Interpublic Group’s Foote Cone & Belding and Initiative Media in Chicago had primarily handled the assignment. Malone, an Akron, Ohio-based independent, handled some Midwest markets. The shop won the account after a review, according to Malone.
National and dealer creative duties for the Deere commercial and consumer equipment division’s $50 million account remain at FCB Chicago. The division is based in Cary, N.C.
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