Deere Dealers Assign Media to Malone

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CHICAGO Malone Advertising has been awarded media planning and buying for John Deere’s national dealer network, the agency said.

Interpublic Group’s Foote Cone & Belding and Initiative Media in Chicago had primarily handled the assignment. Malone, an Akron, Ohio-based independent, handled some Midwest markets. The shop won the account after a review, according to Malone.

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