Debra Goldman's Consumer Republic

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These days the Internet is no place for the fainthearted, but the 4-year-old software com pany Gator seems to have the requisite chutzpah.

It’s not just that Gator is a leading purveyor of the scourge of the Web surfer, the pop-up ad. It also cheerfully serves its clients’ ads smack-dab over their competitors’ sites—sometimes at the very moment a visitor is making a purchase.

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