Debra Goldman's Consumer Republic

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Nothing proves the effectiveness of advertising like a good public service campaign. Case in point: the $50,000 push from the American Society for Reproductive Medicine. The ads, to run on buses in New York, suburban Chicago and Seattle next month, have already inspired a Newsweek cover story.

Or rather, one ad has caused a stir: a message to women who are considering motherhood that it may be later than they think.

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