DEATH TO THE FIRE ANTS

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Anything can spark a protest–including killing fire ants.





Just ask the creative team from BBDO West in Los Angeles. They created the award-winning series of radio spots for the Antstop Orthene Fire Ant Killer product from Ortho.





While the ads became the first radio campaign to ever win the Grandy award (and the $50,000 prize) at the 33rd International Andy Awards (award shown below) show in New York, the creative team said the spots were nearly pulled due to protests by infuriated animal rights groups.


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