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Reminding Those Most at Risk About AIDS
ATLANTA–As new treatments help AIDS patients live longer, the Northern Virginia AIDS Ministry is battling a misconception that the HIV virus is becoming less of a danger. Kershner & Co. in Alexandria, Va., hopes a new print campaign will motivate high-risk groups to continue getting tested for the virus.
“With all the medical advances, there’s a feeling that [HIV/AIDS] is not as much of a threat,” said Dave Martin, creative director at the $10 million Kershner & Co.
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