DEAD GUYS DON’T GET DATES



Research shows that most women aren’t attracted to dead guys.’ There’s a headline that’s sure to stop you dead in your tracks, so to speak, and that’s the id

The campaign includes three print ads that will be placed in bars known to be frequented by motorcycle riders. A TV spot and dealership poster focus on avoiding getting arrested for DWI. A busboard reads, ‘Please don’t feed the pavement.’
The campaign was created for the Minnesota Department of Public Safety.
Copyright Adweek L.P. (1993)