DDB’s Furlong Joins Lowe in S.F.

Tapped to Lead Creative on Sun; Portrate to Head Client Services
SAN FRANCISCO–Lowe Lintas & Partners has named DDB veteran Michael Furlong executive vice president and creative director for the Sun Microsystems account.
Furlong, 41, will report to Vince Engel, executive vice president and creative director at Lowe’s San Francisco office.
“I’ve been in New York for nine years and I was looking for a change,” Furlong said. “Lowe really appealed to me because they have a maverick attitude. This is a small environment and a creative place.”
Before joining Lowe, Furlong was group creative director at the New York headquarters of DDB. He worked on the Amtrak, Mobil, Amana and Irish Tourist Board accounts there.
“Michael’s reputation for creative vision precedes him,” Engel said. “His commitment to creative excellence proven on premier accounts makes him an invaluable member of our agency.”
Furlong said Lowe’s current crop of work for Sun Microsystems is fresh for the technology field, and suggested future ads for the company will continue to use pop-culture themes.
He added that much of his job is to ensure the quality of the work remains high. “That’s the next stage of our development–what we follow up with,” he said. “We need to extend the look and feel of this campaign.”
Furlong added that moving to San Francisco appealed to him as he is starting a family.
Additionally, the agency has announced the promotion of Howard Portrate, 41, formerly evp and group account director, to evp, director of client services. In the new job, he oversees the agency’s entire account management department.
“Howard is an excellent manager with an elegant knowledge of the advertising business,” said Buz Sawyer, managing director in San Francisco. “In just six months he has become a leading force at the agency.”
Portrate, who also works on the Sun Microsystems account, came to Lowe, San Francisco, in January. He previously worked at Ogilvy & Mather, New York.
Lowe Lintas & Partners Worldwide is the global advertising arm of The Lowe Group. The Lowe Group bills some $12 billion and operated offices in over 80 countries. K