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Carmichael Lynch, Incumbent at the Acquirer, Retains Small Portion
LOS ANGELES–Now that it has prevailed in the shootout for the merged bank formed by Norwest Banks and Wells Fargo & Co., DDB’s first task will be rebranding the company this fall under the Wells Fargo moniker.
Norwest Banks of Minneapolis acquired Wells Fargo of San Francisco last November, and chose to use the latter’s name.
DDB, which handled Wells since 1995, prevailed over Norwest incumbent Carmichael Lynch in Minneapolis for the $40-50 million business.
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