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Agency’s Campaign Highlights Compaq Sponsorship of Tour
NEW YORK–DDB Worldwide broke a new campaign for Compaq Computer this weekend to highlight the client’s sponsorship of Sting’s new tour.
The 30-second spot from the New York office is the first of at least three TV ads in a global campaign that will also include print and Internet ads, said Dave Middleton, a representative for the Houston-based company. Compaq spends more than $300 million annually on advertising.
While Compaq is shelling out $7 million to sponsor Sting’s “Brand New Day” tour promoting the CD of the same name, Middleton said it was too early to determine the Sting campaign’s media budget.
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