DDB Unveils First Work for Cotton Inc.

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NEW YORK Cotton Inc. breaks a new $20 million-plus campaign on April 14 from Omnicom Group’s DDB. The push includes seven TV spots and targets women 18-34.

The campaign is Cotton Inc.’s first from DDB in New York, which in November replaced crosstown shop Ogilvy & Mather, a WPP Group shop, the client’s principal agency for more than 30 years.

The

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