DDB Taps ‘SNL’ Vet for Bud.tv

CHICAGO Omnicom Group’s DDB here has hired former Saturday Night Live writer Matt Piedmont as an executive producer on Anheuser-Busch’s Web entertainment venture, Bud.tv.

Piedmont worked as a writer and producer on the venerable NBC sketch comedy show from 1996 to 2002. Since leaving, he has helped write films starring alumni of the show, including Joe Dirt, which featured David Spade, and Corky Romano, which starred Chris Kattan. He is also an executive consulting producer on Spade’s Comedy Central vehicle, The ShowBiz Show.

“Matt’s experience on SNL and in filmmaking is ideal for the speed and savvy we need for doing content for Bud.tv,” said David Rolfe, production director of content at DDB in Chicago, in a statement. “Matt was a major contributor to the success of SNL during the Will Ferrell days of the show and has great instincts toward developing comedic characters and properties.”

Bud.tv is a multichannel Internet network in which the St. Louis brewery will produce and distribute entertainment content for the Web. DDB has been tasked with lead agency responsibilities for the network, including production management, marketing and promotion and content creation. Bud.tv is expected to launch in early February 2007.

Bud.tv is expected to include channels for reality, sports, comedy and Hollywood programming. One such program is expected to be called What Girls Want, portions of which were shot on location at Rockit Bar and Grill in Chicago earlier this year. In the program, men randomly hit on women in the bar as a host critiques their pickup lines, techniques and manners [Brandweek Online, Oct. 19].