DDB Takes Lipton’s Side Dishes and Soups Business

NEW YORK–Omnicom’s DDB New York has been awarded the $25 million creative duties for Lipton Side Dishes and Soups brands. The agency already handles Lipton’s Knorr and savory category brands for Unilever Best Foods, the brands’ parent company.

There was no review. Bartle Bogle Hegarty was the incumbent. WPP Group’s MindShare handles media.