DDB Snags Burnett’s Ortiz

NEW YORK Juan Carlos Ortiz, former co-president of Leo Burnett’s North American operations, is joining Omnicom Group’s DDB as president of its Latin American unit, DDB said today.

Ortiz, who will report to worldwide CEO Chuck Brymer, will oversee some 1,700 staffers in more than 22 countries in Central and South America. He’ll also lead U.S. Hispanic marketing efforts.

“Juan Carlos has a passion for creative environments, the creative process, creative people, the development of creative business solutions and the talent that drives them,” said Brymer, in a statement.

Ortiz, 39, succeeds Steve Burton, 55, who shifts to chief operating officer for Latin America. Both will be based in DDB’s Miami office, which serves as a hub for the region.

Ortiz had spent more than a decade at Publicis Groupe’s Burnett, starting as an assistant copywriter at the agency’s office in Colombia. In 2005, he became president of Latin America and in January—amid a reorganization of the network—he rose to co-president of North America. Rich Stoddart is the other North American president.

“DDB is the best of both worlds for me,” Ortiz said. “DDB’s people-centric culture, along with its passion for creativity, set it apart from its competitors, no matter their size or scale.”