DDB Preps Global Effort for Bridgestone

NEW YORK The Berlin office of DDB is developing a new global campaign for Bridgestone that will break next month in the U.S., Europe, China and Japan, according to the Omnicom Group agency.
The effort will consist primarily of TV spots and print ads.
The assignment is new and went to DDB after a review that also included Dentsu, Hakuhodo and The Richards Group, said a source. All four shops work for Bridgestone in different regions of the world. Richards handles U.S duties. Domestic spending alone totaled more than $95 million last year, according to Nielsen. DDB’s Brussels office handles Bridgestone’s pan-European creative duties.
A budget for the new campaign was not immediately available.
In a statement, Steve Ryoji Yamada, a general manager at Bridgestone in Tokyo, said DDB’s winning creative concept “can be applied seamlessly to our global markets, and our core markets are delighted with this solution.”
Bridgestone represents the second global win for DDB Berlin this year.
Berlin also was at the center of last month’s global Reebok consolidation, which came without a pitch.