DDB Pairs Beer Drinkers and Moments

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CHICAGO The brewing industry’s “Here’s to beer” campaign led by Anheuser-Busch enlists filmmaker Spike Lee to ask drinkers, “If you could have a beer with anyone, who would it be?”

Two spots created by DDB, Chicago, and produced by Lee’s production company, 40 Acres and A Mule Filmworks, Brooklyn, N.Y., air this weekend. Lee stars in one spot, hoisting a glass to Brooklyn Dodgers great Jackie Robinson. Emmy Award-winning Sopranos cast member Michael Imperioli chooses actor Humphrey Bogart in a second of a series of commercials airing this spring, featuring celebrities answering that provocative question.

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